[Developer]
Landlord, name licensor, board seat
Brings: property, gate, the Maroupi name, estate relationships, Phase 2.
Gets: a school that sells plots, rent later, equity upside.
Of this hill, for the world.
A founding partners proposal: a founding year starting January 2027, growing into an evidence-led independent school at Maroupi, Fairview Estates, KZN North Coast.
Draft v4, September 2026. Confidential. Figures are planning estimates, equity and terms are illustrative, and nothing here is legal, tax or financial advice.
We're proposing to begin Maroupi now, with a founding year for the children of our founding families, in the empty chapel and hall, with almost no fit-out. The founding year proves the model with real children before any capital is raised. It leads to a registered independent school opening to the wider North Coast in January 2028.
| Partner | Decision |
|---|---|
| [Developer] | Permission for the founding year (chapel, weekday hall, gate), rent waiver or rate; zoning and consents; the Maroupi name licence; Phase 2 educational use |
| Ronda | Lead the founding year; start date; Canadian framework and certification; right to work in South Africa and SACE registration |
| Tamryn and Monique | Commit their families; recruit the other founding families; set up the cost-share entity; Monique's role |
| All | This month: go or no-go for January 2027, because school notice periods start now |
Start small, start real, and let the first children write the first chapter.
Go or no-go; founding families commit in writing; families at private schools check notice terms (many require a term's notice)
Developer permission letter; insurance; cost-share entity; Ronda's contract and work authorisation; home-education applications lodged (the department has 60 days)
Set up the chapel and hall; safety walk-through; parent charter signed; founding curriculum plan
Founding year begins; first tree-planting; Founding Families register opened
Mid-year public exhibition for partners and invited guests; first learning records reviewed
Founding year report: learning, wellbeing and lessons published to partners
| Children | Rent R20k | Rent waived |
|---|---|---|
| 10 | R11 300 | R9 200 |
| 12 | R9 400 | R7 700 |
| 14 | R8 100 | R6 600 |
Based on about R108 000 a month: Ronda R55 000, an assistant R20 000, rent R20 000, materials and licences R8 000, insurance and admin R5 000, plus a 5% reserve. Set-up of about R200 000 (devices, furniture, Forest School kit, safety, legal) is shared as a once-off founding contribution or funded by the founders, and carries over to the 2028 school.
| Question | Evidence by December 2027 |
|---|---|
| Do children thrive? | Wellbeing measures at the start and end, plus parent and child interviews |
| Do they learn? | Documented progress against CAPS-equivalent outcomes for each child |
| Does the day work? | Timetable, ratios and documentation load, refined with real use |
| Is there demand? | A deposit-backed waitlist for 2028 of at least 25 children |
| Does it pay? | Actual costs per child, used to set 2028 fees |
Maroupi is not an alternative school. It is a serious independent school designed backwards from a good adult life: the research on thriving, and the functional skills children will actually need. It never positions itself against other schools in public. It shows its work instead.
| Typical premium school | Maroupi |
|---|---|
| Designed from a syllabus towards exams | Designed from adult-thriving evidence towards a good life, with a strong academic path |
| Same path, same pace | Individual pace and path |
| Marks and rankings | Documentation and conferencing. We measure constantly and rank never. |
| Life skills as extras | Relationships, money, health and citizenship practised daily |
| Heritage from age | Heritage from the land and from the founding families |
| Domain | What research shows | What children practise |
|---|---|---|
| Relationships | The Harvard Study of Adult Development found close relationships are the strongest predictor of later-life health and happiness. | Friendship, conflict, apology and repair |
| Self-regulation | The Dunedin study found childhood self-control predicted adult health, wealth and convictions, independent of IQ and background. | Managing their own time, projects and emotions |
| Social-emotional skills | School programme meta-analyses show gains in behaviour, wellbeing and academics that last years. | Built into daily routines, not a weekly lesson |
| Autonomy, competence, belonging | Self-determination theory links these needs to motivation and wellbeing. | Real choice, visible mastery, community |
| Purpose | Purpose in adulthood is linked to better health and longer life. | Quests, service, real contribution |
| Health | Sleep, activity and time in nature support mood, attention and long-term health. | Forest School, trails, farm, device-free time |
| Financial agency | Financial literacy classes alone have small, fading effects; practice at real decisions works better. | Real money, micro-businesses, budgets |
| Adaptability | Career adaptability is learnable. | Rotating roles, safe failure, many kinds of work |
| Citizenship | Civic skills are learned best through action. | Learner council, community projects, rights |
Several futures: children practise skills that hold whether they're employed, self-employed, or earning in an AI-reshaped economy from several sources: earning in more than one way, managing irregular income, working with others, and finding meaning beyond a job.
Proof: annual validated wellbeing measures (such as EPOCH), documented learning progress, alumni follow-up, and results published every year.
Each child moves at their own pace and follows their own path, shaped by their interests, while guides ensure every required outcome is met. Ronda leads the design from a Canadian competency-based framework (province to be confirmed), mapped to CAPS-equivalent outcomes.
| Strand | Includes |
|---|---|
| Foundations | Literacy, numeracy, sciences, English and isiZulu |
| Relationships and repair | Friendship, conflict, communication, consent |
| Mind and self-regulation | Emotions, attention, habits, learning how to learn |
| Health and body | Sleep, nutrition, movement, swimming, trails, first aid |
| Money and livelihoods | Earning, budgeting, investing, credit, tax, irregular income |
| Work and enterprise | Micro-businesses, market days, estate co-op and dairy case studies |
| Citizenship | Learner council, rights, local government, service |
| Nature and farm | Forest School, ecology, food growing |
| Making and technology | Maker work, coding, AI literacy |
We measure constantly. We rank never. Evidence comes from projects, conversations, reflections and low-stakes checks, each tagged to required outcomes, so the Grade 3, 6 and 9 phase assessments are supported by portfolios. The Grade 10–12 university pathway (NSC, Cambridge, or a foreign qualification with a Universities South Africa exemption) must be decided before 2028 marketing.
Technology: in the founding year we use licensed tools and a simple documentation system, and learn what we need. Custom tools (learner profiles, portfolio tagging, a controlled AI tutor, a parent view) are built during 2027 for 2028, under POPIA-compliant, enterprise-grade terms.
| Stage | When | Learners | Space | Rent / month |
|---|---|---|---|---|
| Founding year | 2027 | 10–14 founding-family children | Chapel + weekday hall | Waived or R20 000 |
| School Year 1 | 2028 | 36–42 | Plus a covered outdoor classroom | R20 000 |
| Year 2 | 2029 | 60 | Plus one outbuilding | R45 000 |
| Year 3 | 2030 | 90 | Plus further outbuildings | R80 000 |
| Years 4–5 | 2031–32 | 120–150 | Full Maroupi estate | About R150 000 |
| Beyond | 150+ | Option: Phase 2 land | Related-party, independently valued |
Registration as an independent school is filed during 2027, using the founding year's documentation and systems as evidence of a working model.
| Question for the developer | Why it matters |
|---|---|
| Do the Maroupi offices have municipal consent? | If yes, a place of instruction is a similar application. If not, regularise first. |
| Is the Phase 2 land-use application lodged? | If not, add educational use now. |
| Is he comfortable with a founding-families group from January 2027 under a written permission letter? | It keeps the founding year low-risk while formal approvals follow. |
| Area | Founding year | From 2028 |
|---|---|---|
| Legal form | Home education, registered per child; cost-share entity | Registered independent school (section 46), then Umalusi |
| Educators | Ronda's right to work in South Africa; SACE registration (foreign qualifications evaluated through SAQA) | SACE for all teaching staff |
| Child protection | Register checks for every adult on site | Same, plus policies for inspection |
| Safety | First aid, dam rules, Forest School risk-benefit assessments, snakes, heat | Plus building approvals and SANS 10400 |
| Insurance | Public liability, learner accident | Full school cover |
| Data | POPIA consent for documentation and photos | Full POPIA programme |
| Tax | Cost-share entity treatment; advice needed | VAT position after registration |
Landlord, name licensor, board seat
Brings: property, gate, the Maroupi name, estate relationships, Phase 2.
Gets: a school that sells plots, rent later, equity upside.
Founding Principal
Brings: curriculum, leadership, the Canadian framework.
Gets: salary, equity or royalty, a school to shape from day one.
Co-founder, proposed Chair, founding family
Brings: concept, brand, strategy, technology, investors.
Gets: equity, and the school for her children.
Co-founder, founding family
Brings: a founding family; role to be confirmed.
Gets: equity in line with her contribution.
| Holder | Illustrative % | Conditional on |
|---|---|---|
| Tamryn | 25–30% | Leading through opening; vesting |
| Ronda | 20–25% | Curriculum IP arrangement and serving as Principal; vesting |
| [Developer] | 15–25% | Rent waiver, name licence, fit-out support delivered |
| Monique | 10–20% | Agreed role or cash; vesting |
| Option pool | 10% | Key hires |
Illustrative only. Four-year vesting with a one-year cliff; independent advice for each partner. The founding-year cost-share entity is separate from the future school company.
| Relationship | How we manage it |
|---|---|
| A founder's spouse sits on the FEFA board | Declared; he recuses himself from votes on the school |
| The developer is landlord, name owner and shareholder | Independent rent valuation; name licence on arm's-length terms; no vote on his own deals |
| Founders' children are the pilot | Transparent reporting; same charter and costs as all families |
| Tamryn's Phase 2 land | Independent valuation; Tamryn recuses herself |
| A founder-linked company builds the tools | Declared; market-rate contract; the school owns or perpetually licenses them |
| Ronda as Principal and curriculum creator | Written employment and IP agreements |
| Stage | Proposal |
|---|---|
| Founding year (2027) | A written permission or licence letter for the chapel and weekday hall; rent waived, or R20 000 all-in; the family group carries insurance; either side can end it on one term's notice |
| Name | Maroupi name assigned or perpetually licensed to the school company for education use |
| From 2028 | A 10-year lease with options; stepped rent; right of first refusal on outbuildings; conditional on educational-use consent |
| Estate | Support for FEFA amenity access and educational use in the Phase 2 application |
| Equity | Rent waiver, name licence and fit-out support can convert to equity |
For benchmark, Crawford International North Coast Preparatory charges R84 900 to R119 200 a year in 2026 (discounted annual). Final 2028 fees will be set from actual founding-year costs.
| Item | Indicative fee |
|---|---|
| Founding families (2027 cohort) | R7 200 a month, locked for 24 months |
| Standard tuition | R8 500 a month × 12 (about R102 000 a year) |
| Enrolment | R7 500 once-off |
| Siblings | 10% off from the second child |
| Extended day | R1 600 a month |
| Holiday camps | R2 200 a week (public R2 800) |
| Bursary fund | 5% of tuition |
| Line | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Learners | 36 | 60 | 90 | 120 | 150 |
| Tuition | R3 370k | R6 009k | R9 645k | R13 760k | R18 404k |
| Less bursaries | −R168k | −R300k | −R482k | −R688k | −R920k |
| Ancillary | R259k | R462k | R742k | R1 058k | R1 416k |
| Camps, workshops, hall hire | R180k | R300k | R480k | R840k | R1 080k |
| Total revenue | R3 640k | R6 471k | R10 384k | R14 970k | R19 979k |
| Staff (incl. Principal) | R2 556k | R3 523k | R5 569k | R6 646k | R8 226k |
| Rent | R240k | R540k | R960k | R1 800k | R1 908k |
| Technology: licences and platform | R324k | R572k | R910k | R1 286k | R1 704k |
| Curriculum royalty (3%) | R101k | R180k | R289k | R413k | R552k |
| Materials | R108k | R191k | R303k | R429k | R568k |
| Operations | R540k | R828k | R1 188k | R1 668k | R1 800k |
| Contingency (5%) | R193k | R292k | R461k | R612k | R738k |
| Total costs | R4 063k | R6 127k | R9 680k | R12 854k | R15 497k |
| EBITDA | −R422k | R344k | R704k | R2 116k | R4 482k |
| Margin | -12% | 5% | 7% | 14% | 22% |
Years 1–5 correspond to 2028–2032. Excludes depreciation, interest, tax, and VAT before registration.
| Stage | Amount | Source |
|---|---|---|
| Founding-year set-up | About R200 000 | Founders or founding-family contributions |
| Founding-year running costs | About R1.3m for the year | Family cost-share (self-funding) |
| 2028 opening (covered classroom, devices, platform, fencing, compliance, payroll, buffer) | About R2.5m | Founders, developer rent-for-equity or fit-out, angels, founding-family prepayments, NPC donors |
The founding year de-risks the raise: investors see real children, real documentation and a paid waitlist before committing.
| Risk | Mitigation |
|---|---|
| Treated as an unregistered school in 2027 | Strict home-education rules; no public marketing; registration filed in 2027; legal advice |
| Families leave mid-year | A charter with a full-year commitment; a reserve in the budget |
| Notice periods miss the January start | Decide this month; a Term 2 start as the fallback |
| Name dispute over Maroupi | Assignment or perpetual licence and a trade mark before public use |
| Ronda unable to work or register in time | Confirm work authorisation and SACE or SAQA status now; an interim co-lead |
| Zoning or unconsented office use | A private check first; a written permission letter; the Phase 2 application |
| Founders' children skew the evidence | Transparent measures; independent review of the founding-year report |
| No clear Grade 10–12 pathway | Decide before 2028 marketing |
| Dam and outdoor safety | Written rules, supervision, risk-benefit assessments |
| Owner | Action |
|---|---|
| All | Go or no-go for January 2027; founding family list; charter principles |
| [Developer] | Permission letter; rent decision; name licence in principle; consent check |
| Ronda | Confirm availability, work authorisation, SACE and SAQA route; draft the founding-year plan |
| Tamryn | Lawyer and tax adviser; set up the cost-share entity; insurance quotes; home-education application pack for families |
| Monique | Recruit and brief the founding families; collect notice-period details from their current schools |
A heritage-grade identity built on place: a shield holding the contour of the hill and a rising sun, a classic serif wordmark, and the colours of the land at dusk.
Type: Cormorant Garamond for the wordmark and headings. Source Sans 3 for reading and data.
Motto (draft): Of this hill, for the world.
Voice: assured, plain and evidence-led. Never "alternative", never fear, never comparisons with other schools.
Naming in stages: "Maroupi founding families" in 2027, "Maroupi" once registered. Add "School" only after registration.