MAROUPIFounding families, 2027

Designed backwards from a good life.

Of this hill, for the world.

A founding partners proposal: a founding year starting January 2027, growing into an evidence-led independent school at Maroupi, Fairview Estates, KZN North Coast.

[Developer name]Owner of Maroupi, developer of Fairview Estates
RondaProposed Founding Principal
Tamryn ChapmanCo-founder, founding family
Monique [surname]Co-founder, founding family

Draft v4, September 2026. Confidential. Figures are planning estimates, equity and terms are illustrative, and nothing here is legal, tax or financial advice.

1Why we're meeting

We're proposing to begin Maroupi now, with a founding year for the children of our founding families, in the empty chapel and hall, with almost no fit-out. The founding year proves the model with real children before any capital is raised. It leads to a registered independent school opening to the wider North Coast in January 2028.

Idea
A school designed backwards from the science of thriving adults: relationships, self-regulation, purpose, health, financial agency, adaptability and citizenship, practised daily alongside strong academics.
Founding year
January to December 2027. About 10–14 children from founding families, led by Ronda, in the chapel and weekday hall.
Cost
Shared by families: about R9 400 per child per month at 12 children, or R7 700 if rent is waived. About R200k to set up.
Then
Registration filed in 2027, and Maroupi opens to 36–42 learners in January 2028, growing with the estate.
Learning
Individual pace and path, a Canadian competency-based framework mapped to CAPS, and documentation instead of cramming.
Name
Maroupi: a place name with local recognition, the South African heritage convention.

Decisions needed

PartnerDecision
[Developer]Permission for the founding year (chapel, weekday hall, gate), rent waiver or rate; zoning and consents; the Maroupi name licence; Phase 2 educational use
RondaLead the founding year; start date; Canadian framework and certification; right to work in South Africa and SACE registration
Tamryn and MoniqueCommit their families; recruit the other founding families; set up the cost-share entity; Monique's role
AllThis month: go or no-go for January 2027, because school notice periods start now

2The founding year

Start small, start real, and let the first children write the first chapter.

What it is

  • Who: children of founding families only, roughly 10–14, mixed ages. No outside enrolments until registration.
  • Legal form: each family registers its child for home education with the KZN Department of Education. Families jointly engage Ronda and an assistant through a founding cost-share company or trust.
  • What we don't do: call it a school, issue grade reports, use grade-based contracts or advertise publicly. It's the "Maroupi founding families".
  • Where: the chapel as the focus studio, the hall on weekdays, and the gardens and approved estate trails.
  • Fit-out: mobile furniture, shelving, a first aid station, a device cart, Forest School kit. Nothing permanent.

Timeline

  1. Go or no-go; founding families commit in writing; families at private schools check notice terms (many require a term's notice)

  2. Developer permission letter; insurance; cost-share entity; Ronda's contract and work authorisation; home-education applications lodged (the department has 60 days)

  3. Set up the chapel and hall; safety walk-through; parent charter signed; founding curriculum plan

  4. Founding year begins; first tree-planting; Founding Families register opened

  5. Mid-year public exhibition for partners and invited guests; first learning records reviewed

  6. Founding year report: learning, wellbeing and lessons published to partners

Cost-share per child per month

ChildrenRent R20kRent waived
10R11 300R9 200
12R9 400R7 700
14R8 100R6 600

Based on about R108 000 a month: Ronda R55 000, an assistant R20 000, rent R20 000, materials and licences R8 000, insurance and admin R5 000, plus a 5% reserve. Set-up of about R200 000 (devices, furniture, Forest School kit, safety, legal) is shared as a once-off founding contribution or funded by the founders, and carries over to the 2028 school.

The family charter

  • Minimum commitment: the full founding year, with costs payable even if a family leaves early. If two families leave, everyone's cost rises by 15–20%.
  • Equal footing: founders' families pay the same share and follow the same rules as every family.
  • Documentation consent: permission for learning records and anonymised data to be used as evidence for the school's registration and partners.
  • Parent roles: agreed volunteering, without replacing Ronda's professional judgement.

What the founding year must prove

QuestionEvidence by December 2027
Do children thrive?Wellbeing measures at the start and end, plus parent and child interviews
Do they learn?Documented progress against CAPS-equivalent outcomes for each child
Does the day work?Timetable, ratios and documentation load, refined with real use
Is there demand?A deposit-backed waitlist for 2028 of at least 25 children
Does it pay?Actual costs per child, used to set 2028 fees

3Positioning and heritage

Maroupi is not an alternative school. It is a serious independent school designed backwards from a good adult life: the research on thriving, and the functional skills children will actually need. It never positions itself against other schools in public. It shows its work instead.

Typical premium schoolMaroupi
Designed from a syllabus towards examsDesigned from adult-thriving evidence towards a good life, with a strong academic path
Same path, same paceIndividual pace and path
Marks and rankingsDocumentation and conferencing. We measure constantly and rank never.
Life skills as extrasRelationships, money, health and citizenship practised daily
Heritage from ageHeritage from the land and from the founding families

Heritage from the founding year

  • The Founding Families register: the first families' names kept permanently where every future child will see them.
  • The name: Maroupi, the hill and the farm, a place long known on the North Coast.
  • First traditions: a tree planted by every new child, a yearly public exhibition, and a graduation where learners present their learning record.
  • The learning record: every child's documented journey, kept for their whole time at Maroupi. It becomes the school's archive.
  • Alumni: followed into adulthood, so that in 20 years the evidence of how graduates live is the school's legacy.

4The science of thriving adults

DomainWhat research showsWhat children practise
RelationshipsThe Harvard Study of Adult Development found close relationships are the strongest predictor of later-life health and happiness.Friendship, conflict, apology and repair
Self-regulationThe Dunedin study found childhood self-control predicted adult health, wealth and convictions, independent of IQ and background.Managing their own time, projects and emotions
Social-emotional skillsSchool programme meta-analyses show gains in behaviour, wellbeing and academics that last years.Built into daily routines, not a weekly lesson
Autonomy, competence, belongingSelf-determination theory links these needs to motivation and wellbeing.Real choice, visible mastery, community
PurposePurpose in adulthood is linked to better health and longer life.Quests, service, real contribution
HealthSleep, activity and time in nature support mood, attention and long-term health.Forest School, trails, farm, device-free time
Financial agencyFinancial literacy classes alone have small, fading effects; practice at real decisions works better.Real money, micro-businesses, budgets
AdaptabilityCareer adaptability is learnable.Rotating roles, safe failure, many kinds of work
CitizenshipCivic skills are learned best through action.Learner council, community projects, rights

Several futures: children practise skills that hold whether they're employed, self-employed, or earning in an AI-reshaped economy from several sources: earning in more than one way, managing irregular income, working with others, and finding meaning beyond a job.

Proof: annual validated wellbeing measures (such as EPOCH), documented learning progress, alumni follow-up, and results published every year.

5Learning model

Each child moves at their own pace and follows their own path, shaped by their interests, while guides ensure every required outcome is met. Ronda leads the design from a Canadian competency-based framework (province to be confirmed), mapped to CAPS-equivalent outcomes.

StrandIncludes
FoundationsLiteracy, numeracy, sciences, English and isiZulu
Relationships and repairFriendship, conflict, communication, consent
Mind and self-regulationEmotions, attention, habits, learning how to learn
Health and bodySleep, nutrition, movement, swimming, trails, first aid
Money and livelihoodsEarning, budgeting, investing, credit, tax, irregular income
Work and enterpriseMicro-businesses, market days, estate co-op and dairy case studies
CitizenshipLearner council, rights, local government, service
Nature and farmForest School, ecology, food growing
Making and technologyMaker work, coding, AI literacy
  1. Arrival and circleCheck-in and intentions
  2. Foundations blockIndividual pace, in the chapel and hall
  3. Outdoor playGardens
  4. Quest studioInterest-led projects
  5. LunchShared
  6. Life practiceA rotation of money, relationships, citizenship, sport and Forest School
  7. Closing circleReflection and home time

We measure constantly. We rank never. Evidence comes from projects, conversations, reflections and low-stakes checks, each tagged to required outcomes, so the Grade 3, 6 and 9 phase assessments are supported by portfolios. The Grade 10–12 university pathway (NSC, Cambridge, or a foreign qualification with a Universities South Africa exemption) must be decided before 2028 marketing.

Technology: in the founding year we use licensed tools and a simple documentation system, and learn what we need. Custom tools (learner profiles, portfolio tagging, a controlled AI tutor, a parent view) are built during 2027 for 2028, under POPIA-compliant, enterprise-grade terms.

6From founding year to school

StageWhenLearnersSpaceRent / month
Founding year202710–14 founding-family childrenChapel + weekday hallWaived or R20 000
School Year 1202836–42Plus a covered outdoor classroomR20 000
Year 2202960Plus one outbuildingR45 000
Year 3203090Plus further outbuildingsR80 000
Years 4–52031–32120–150Full Maroupi estateAbout R150 000
Beyond150+Option: Phase 2 landRelated-party, independently valued

Registration as an independent school is filed during 2027, using the founding year's documentation and systems as evidence of a working model.

7Site, zoning and compliance

  • Maroupi: the empty 50m² chapel, the hall on weekdays, its own gate, and outbuildings let as offices.
  • Fairview: trails, two dams, the macadamia co-op and the Deja Moo dairy. Access needs a written FEFA agreement, because trails are held under servitudes for members.
  • Sharing with offices: a defined learning area, children-only toilets, separate drop-off, a visitor log, and tenant rules.
Question for the developerWhy it matters
Do the Maroupi offices have municipal consent?If yes, a place of instruction is a similar application. If not, regularise first.
Is the Phase 2 land-use application lodged?If not, add educational use now.
Is he comfortable with a founding-families group from January 2027 under a written permission letter?It keeps the founding year low-risk while formal approvals follow.
AreaFounding yearFrom 2028
Legal formHome education, registered per child; cost-share entityRegistered independent school (section 46), then Umalusi
EducatorsRonda's right to work in South Africa; SACE registration (foreign qualifications evaluated through SAQA)SACE for all teaching staff
Child protectionRegister checks for every adult on siteSame, plus policies for inspection
SafetyFirst aid, dam rules, Forest School risk-benefit assessments, snakes, heatPlus building approvals and SANS 10400
InsurancePublic liability, learner accidentFull school cover
DataPOPIA consent for documentation and photosFull POPIA programme
TaxCost-share entity treatment; advice neededVAT position after registration

8The founding partnership

[Developer]

Landlord, name licensor, board seat

Brings: property, gate, the Maroupi name, estate relationships, Phase 2.

Gets: a school that sells plots, rent later, equity upside.

Ronda

Founding Principal

Brings: curriculum, leadership, the Canadian framework.

Gets: salary, equity or royalty, a school to shape from day one.

Tamryn

Co-founder, proposed Chair, founding family

Brings: concept, brand, strategy, technology, investors.

Gets: equity, and the school for her children.

Monique

Co-founder, founding family

Brings: a founding family; role to be confirmed.

Gets: equity in line with her contribution.

HolderIllustrative %Conditional on
Tamryn25–30%Leading through opening; vesting
Ronda20–25%Curriculum IP arrangement and serving as Principal; vesting
[Developer]15–25%Rent waiver, name licence, fit-out support delivered
Monique10–20%Agreed role or cash; vesting
Option pool10%Key hires

Illustrative only. Four-year vesting with a one-year cliff; independent advice for each partner. The founding-year cost-share entity is separate from the future school company.

RelationshipHow we manage it
A founder's spouse sits on the FEFA boardDeclared; he recuses himself from votes on the school
The developer is landlord, name owner and shareholderIndependent rent valuation; name licence on arm's-length terms; no vote on his own deals
Founders' children are the pilotTransparent reporting; same charter and costs as all families
Tamryn's Phase 2 landIndependent valuation; Tamryn recuses herself
A founder-linked company builds the toolsDeclared; market-rate contract; the school owns or perpetually licenses them
Ronda as Principal and curriculum creatorWritten employment and IP agreements

9Terms with the developer

StageProposal
Founding year (2027)A written permission or licence letter for the chapel and weekday hall; rent waived, or R20 000 all-in; the family group carries insurance; either side can end it on one term's notice
NameMaroupi name assigned or perpetually licensed to the school company for education use
From 2028A 10-year lease with options; stepped rent; right of first refusal on outbuildings; conditional on educational-use consent
EstateSupport for FEFA amenity access and educational use in the Phase 2 application
EquityRent waiver, name licence and fit-out support can convert to equity

10Fees from 2028

For benchmark, Crawford International North Coast Preparatory charges R84 900 to R119 200 a year in 2026 (discounted annual). Final 2028 fees will be set from actual founding-year costs.

ItemIndicative fee
Founding families (2027 cohort)R7 200 a month, locked for 24 months
Standard tuitionR8 500 a month × 12 (about R102 000 a year)
EnrolmentR7 500 once-off
Siblings10% off from the second child
Extended dayR1 600 a month
Holiday campsR2 200 a week (public R2 800)
Bursary fund5% of tuition

11Financials from 2028

R0mR5mR10mR15mR20mY1 · 36 learners−R422kY2 · 60 learnersR344kY3 · 90 learnersR704kY4 · 120 learnersR2 116kY5 · 150 learnersR4 482k
Revenue Total costs. The figure above each pair is EBITDA.
LineY1Y2Y3Y4Y5
Learners366090120150
TuitionR3 370kR6 009kR9 645kR13 760kR18 404k
Less bursaries−R168k−R300k−R482k−R688k−R920k
AncillaryR259kR462kR742kR1 058kR1 416k
Camps, workshops, hall hireR180kR300kR480kR840kR1 080k
Total revenueR3 640kR6 471kR10 384kR14 970kR19 979k
Staff (incl. Principal)R2 556kR3 523kR5 569kR6 646kR8 226k
RentR240kR540kR960kR1 800kR1 908k
Technology: licences and platformR324kR572kR910kR1 286kR1 704k
Curriculum royalty (3%)R101kR180kR289kR413kR552k
MaterialsR108kR191kR303kR429kR568k
OperationsR540kR828kR1 188kR1 668kR1 800k
Contingency (5%)R193kR292kR461kR612kR738k
Total costsR4 063kR6 127kR9 680kR12 854kR15 497k
EBITDA−R422kR344kR704kR2 116kR4 482k
Margin-12%5%7%14%22%

Years 1–5 correspond to 2028–2032. Excludes depreciation, interest, tax, and VAT before registration.

≈38learners to break even in 2028 as modelled
≈28learners on a lean team

Funding

StageAmountSource
Founding-year set-upAbout R200 000Founders or founding-family contributions
Founding-year running costsAbout R1.3m for the yearFamily cost-share (self-funding)
2028 opening (covered classroom, devices, platform, fencing, compliance, payroll, buffer)About R2.5mFounders, developer rent-for-equity or fit-out, angels, founding-family prepayments, NPC donors

The founding year de-risks the raise: investors see real children, real documentation and a paid waitlist before committing.

12Risks

RiskMitigation
Treated as an unregistered school in 2027Strict home-education rules; no public marketing; registration filed in 2027; legal advice
Families leave mid-yearA charter with a full-year commitment; a reserve in the budget
Notice periods miss the January startDecide this month; a Term 2 start as the fallback
Name dispute over MaroupiAssignment or perpetual licence and a trade mark before public use
Ronda unable to work or register in timeConfirm work authorisation and SACE or SAQA status now; an interim co-lead
Zoning or unconsented office useA private check first; a written permission letter; the Phase 2 application
Founders' children skew the evidenceTransparent measures; independent review of the founding-year report
No clear Grade 10–12 pathwayDecide before 2028 marketing
Dam and outdoor safetyWritten rules, supervision, risk-benefit assessments

13Next 30 days

OwnerAction
AllGo or no-go for January 2027; founding family list; charter principles
[Developer]Permission letter; rent decision; name licence in principle; consent check
RondaConfirm availability, work authorisation, SACE and SAQA route; draft the founding-year plan
TamrynLawyer and tax adviser; set up the cost-share entity; insurance quotes; home-education application pack for families
MoniqueRecruit and brief the founding families; collect notice-period details from their current schools

AThe Maroupi identity

A heritage-grade identity built on place: a shield holding the contour of the hill and a rising sun, a classic serif wordmark, and the colours of the land at dusk.

Night hill#1D2B3A · primary ink, crest ground
Cane paper#EFE7D2 · page
Sand gold#D8C9A3 · crest line, accents
Sage#5E7F5A · nature, growth
Oxblood#8A3B2E · tradition, sparingly

Type: Cormorant Garamond for the wordmark and headings. Source Sans 3 for reading and data.

Motto (draft): Of this hill, for the world.

Voice: assured, plain and evidence-led. Never "alternative", never fear, never comparisons with other schools.

Naming in stages: "Maroupi founding families" in 2027, "Maroupi" once registered. Add "School" only after registration.

BSources

  • Waldinger & Schulz (2023), The Good Life; Moffitt et al. (2011), PNAS; Durlak et al. (2011) and Taylor et al. (2017), Child Development; Hill & Turiano (2014); Fernandes, Lynch & Netemeyer (2014); Kuyken et al. (2022), MYRIAD; Kern et al. (2016), EPOCH.
  • BELA Act and home education: Parenting Hub / CambriLearn (2026). Fees: Crawford International North Coast 2026. Fairview Estates websites and press.